Pricing
Every plan includes a monthly credit allowance that resets each billing period. Each step has a fixed, published cost, so you always know what an ad will use before you make it.
Your first full ad is free, with a small Reelable watermark: sign up, no card, and make it within 7 days. Any plan removes the watermark.
≈ based on a typical 15-second ad (143 credits). Monthly credits reset each billing period.
Top-ups
Top-up packs
200 credits
$12
6.0¢ per credit · one-time
500 credits
$28
5.6¢ per credit · one-time
1,500 credits
$80
5.3¢ per credit · one-time
Top-ups are bought from your dashboard, require an active plan and expire 90 days after purchase. Your monthly credits are spent first, then top-ups, oldest first.
Credit costs
What each step costs
Every style shows one price per ad before you start: a typical 15-second ad uses about 143 credits. Not every second is generated video: product shots, text and your end card are composed for a few credits, so the per-second video rate applies only to the moving scenes. The preview frames are charged as they're made; the rest is spent only when you say “make it”, and failed steps are refunded automatically.
| Step | What it does | Credits |
|---|---|---|
| Brand Film | A full 30–40 second cinematic film, one flat price. Included each month on Pro and Studio. | 4,000 per run |
| Finishing pass (per second) | Sharpens and upscales video shots to full resolution. Charged per second. | 2 per second |
| Video (per second) | Animates the approved keyframe. Charged per second of output. | 14 per second |
| Premium video (per second) | Premium quality talking and motion shots. Charged per second of output. | 20 per second |
| Keyframe image | A still of the scene for you to approve. Charged per attempt. | 9 per run |
| Music bed | Optional background track. | 12 per run |
| Final render | Composites the scenes, captions, music and your branded end card. | 3 per run |
| Shot writing | Turns your description into a shot plan. | 1 per run |
| Ad clone breakdown | Breaks down a reference ad's structure. Per run. | 3 per run |
| Brand setup, ideas, insights | Website brand setup, ad ideas, competitor insights, reviews to ad. Per run. | 1 per run |
FAQ
Billing questions
How do credits work?
Every ad style has one fixed credit price, shown before you start. A typical 15-second ad uses about 143 credits. You first get a preview of every shot for a few credits; the rest is only spent when you choose to make the ad.
You see the estimate before you start. Credits are held when a step begins and only charged when it finishes. The full table is on the pricing page.
Do unused credits roll over?
No. Your plan grants a fresh allowance at the start of each billing period, and anything left from the previous period expires at that point. Top-up credits follow their own 90-day expiry and are not reset by the monthly renewal.
What are top-ups?
One-time credit packs for months when you need more than your plan includes. They need an active plan, expire 90 days after purchase, and are spent after your monthly credits. If your plan lapses, top-up credits are paused rather than deleted and become usable again when you resubscribe, within their 90 days.
What counts as a failed step, and is it refunded?
A failed step is one that does not produce an output because of a problem on our side: a generation error, a timeout or a render that crashes. The credits held for it are returned to your balance automatically. You do not need to contact us.
Steps that complete are charged, including keyframes you decide not to use. That is why keyframes are cheap (about 10 credits with shot writing) and the video step only runs after you approve one.
Can I use the ads commercially?
Yes. All paid plans include commercial use of the ads you create, subject to our Terms and Acceptable Use Policy. You need the rights to the logos and images you upload, and you are responsible for the claims your ad makes.
Can I cancel anytime?
Yes. Cancel from your billing settings in a couple of clicks. Your plan stays active until the end of the period you have paid for, and your credits remain usable until then. You will not be charged again.
What can I try for free?
One complete ad, free, with a small Reelable watermark. New accounts get 150 trial credits for 7 days, enough for that ad and its preview. Any plan removes the watermark and makes more ads.
Can I change plans?
Yes. Upgrades take effect immediately: you pay the prorated difference and receive the extra credits for the current period right away. Downgrades take effect at the end of the current period.
What happens if a payment fails?
We retry the card and email you. While payment is outstanding you can still view your existing ads, but new generation is paused. If payment does not go through after the retries, the subscription is cancelled.
Your next batch of ads, this afternoon
Paste your website and make your first ad free, with a small watermark. No card needed.